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diff --git a/extra/sitemap/.gitignore b/extra/sitemap/.gitignore
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--- /dev/null
+++ b/extra/sitemap/.gitignore
@@ -0,0 +1,3 @@
+*.txt.gz
+*.xml
+*.json.gz
diff --git a/extra/sitemap/README.md b/extra/sitemap/README.md
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--- /dev/null
+++ b/extra/sitemap/README.md
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+
+## HOWTO: Update
+
+After a container dump, as `fatcat` user on prod server:
+
+    cd /srv/fatcat/sitemap
+    export DATE=`date --iso-8601` # or whatever
+    /srv/fatcat/src/extra/sitemap/container_url_lists.sh $DATE /srv/fatcat/snapshots/container_export.json.gz
+    /srv/fatcat/src/extra/sitemap/release_url_lists.sh $DATE /srv/fatcat/snapshots/release_export_expanded.json.gz
+    # delete old sitemap url lists
+    /srv/fatcat/src/extra/sitemap/generate_sitemap_indices.py
+
+## Background
+
+Google has a limit of 50k lines / 10 MByte for text sitemap files, and 50K
+lines / 50 MByte for XML site map files. Google Scholar has indicated a smaller
+20k URL / 5 MB limit.
+
+For the time being, we will include only a subset of fatcat entities and pages
+in our sitemaps.
+
+- homepage, "about" pages
+- all container landing pages (~150k)
+- "best" release landing page for each work with fulltext (~25 million)
+
+In the short term, calculating "best" is tricky so let's just take the first
+release with fulltext per work.
+
+In tree form:
+
+- `/robots.txt`: static file (in web app)
+  - `/sitemap.xml`: about page, etc. static file (in web app)
+  - `/sitemap-containers-index.xml`: points to .txt URL lists; generated by scripts
+    - `/sitemap-containers-<date>-<shard>.txt`
+  - `/sitemap-releases-index.xml`: same as above
+    - `/sitemap-releases-<date>-<shard>.txt`
+
+Workflow:
+
+- run bash script over container dump, outputing compressed, sharded container sitemaps
+- run bash script over release work-grouped, outputing compressed, sharded release sitemaps
+- run python script to output top-level `sitemap.xml`
+- `scp` all of this into place
+
+To make this work, will configure an nginx rule to point all requests like
+`/sitemap-*` to the directory `/srv/fatcat/sitemap/`, and will collect output
+there.
+
+## Ideas on Huge (complete) Index
+
+With a baseline of 100 million entities, that requires an index file pointing
+to at least 2000x individual sitemaps. 3 hex characters is 12 bits, or 4096
+options; seems like an ok granularity to start with.
+
+Should look in to what archive.org does to generate their sitemap.xml, seems
+simple, and comes in batches of exactly 50k.
+
+## Text Sitemaps
+
+Should be possible to create simple text-style sitemaps, one URL per line, and
+link to these from a sitemap index. This is appealing because the sitemaps can
+be generated very quickly from identifier SQL dump files, run through UNIX
+commands (eg, to split and turn into URLs). Some script to create an XML
+sitemap index to point at all the sitemaps would still be needed though.
+
+
+## Resources
+
+Google sitemap verifier: https://support.google.com/webmasters/answer/7451001
diff --git a/extra/sitemap/container_url_lists.sh b/extra/sitemap/container_url_lists.sh
new file mode 100755
index 00000000..fcc0f4b6
--- /dev/null
+++ b/extra/sitemap/container_url_lists.sh
@@ -0,0 +1,23 @@
+#!/usr/bin/env bash
+
+set -e              # fail on error
+set -u              # fail if variable not set in substitution
+set -o pipefail     # fail if part of a '|' command fails
+
+: ${1?' You you did not supply a date argument'}
+: ${2?' You you did not supply an input file (JSON gzip)'}
+if [ ! -f $2 ] ; then
+  echo "Input file not found: $2" && exit 1;
+fi
+
+# eg, 2020-08-19
+DATE="$1"
+# eg, container_export.json.gz
+EXPORT_FILE_GZ="$2"
+
+zcat $EXPORT_FILE_GZ \
+    | jq .ident -r \
+    | awk '{print "https://fatcat.wiki/container/" $1 }' \
+    | split --lines 20000 - sitemap-containers-$DATE- -d -a 5 --additional-suffix .txt
+
+gzip sitemap-containers-*.txt
diff --git a/extra/sitemap/generate_sitemap_indices.py b/extra/sitemap/generate_sitemap_indices.py
new file mode 100755
index 00000000..0a5624a1
--- /dev/null
+++ b/extra/sitemap/generate_sitemap_indices.py
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+#!/usr/bin/env python3
+
+import sys
+import glob
+import datetime
+
+def index_entity(entity_type, output):
+
+    now = datetime.date.today().isoformat()
+    print("""<?xml version="1.0" encoding="UTF-8"?>""", file=output)
+    print("""<sitemapindex xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">""", file=output)
+
+    for filename in glob.glob(f"sitemap-{entity_type}-*.txt.gz"):
+        print("  <sitemap>", file=output)
+        print(f"    <loc>https://fatcat.wiki/{filename}</loc>", file=output)
+        print(f"    <lastmod>{now}</lastmod>", file=output)
+        print("  </sitemap>", file=output)
+
+    print("</sitemapindex>", file=output)
+
+def main():
+    with open('sitemap-index-containers.xml', 'w') as output:
+        index_entity("containers", output)
+    with open('sitemap-index-releases.xml', 'w') as output:
+        index_entity("releases", output)
+
+if __name__=="__main__":
+    main()
diff --git a/extra/sitemap/release_url_lists.sh b/extra/sitemap/release_url_lists.sh
new file mode 100755
index 00000000..d5c8d4ef
--- /dev/null
+++ b/extra/sitemap/release_url_lists.sh
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+#!/usr/bin/env bash
+
+set -e              # fail on error
+set -u              # fail if variable not set in substitution
+set -o pipefail     # fail if part of a '|' command fails
+
+: ${1?' You you did not supply a date argument'}
+: ${2?' You you did not supply an input file (JSON gzip)'}
+if [ ! -f $2 ] ; then
+  echo "Input file not found: $2" && exit 1;
+fi
+
+# eg, 2020-08-19
+DATE="$1"
+# eg, release_export_expanded.json.gz
+EXPORT_FILE_GZ="$2"
+
+# filter to fulltext releases only, then filter to only one hit per work
+zcat $EXPORT_FILE_GZ \
+    | rg '"release_ids"' \
+    | rg 'archive.org/' \
+    | rg -v '"stub"' \
+    | jq -r '[.work_id, .ident] | @tsv' \
+    | uniq -w 26 \
+    | cut -f 2 \
+    | awk '{print "https://fatcat.wiki/release/" $1 }' \
+    | split --lines 20000 - sitemap-releases-$DATE- -d -a 5 --additional-suffix .txt
+
+gzip sitemap-releases-*.txt